Mission Statement

leading national magazine publisher set out to transform the way they harnessed data to optimise revenue streams. Their legacy systems were inefficient, and much of their data required significant cleansing, making it difficult to generate meaningful insights. At the same time, it was clear that success wouldn’t just come from technology alone. Building the skills and confidence of their team to independently manage and unlock the full value of the new solution was just as critical.

Tools Used

• Alteryx – data analytics and workflow automation

• PowerBI – data visualisation and reporting

• Microsoft SQL Server

Detailed Solution

• Key workflows were automated using Alteryx, significantly reducing manual effort while improving the reliability and consistency of the data.

• To provide actionable insights at a glance, we built dynamic, real-time dashboards in Power BI, enabling the team to make informed, timely decisions across revenue streams.

• Finally, we delivered targeted training to equip the client’s team with the skills and confidence to independently manage and sustain the system, ensuring the solution would continue to deliver value long after implementation.

Impact

1)       Improved the client's ability to manage and analyse their data.

2)       Increased efficiency and reduced manual errors

3)       Provided the tools for data-driven decision-making

4)       Sustained improvements in their revenue management processes