Flo Balderson

Flo is one of those people who instantly puts you at ease.

As a Sales Consultant, she combines natural relationship-building skills with a genuine curiosity about how data and AI can transform the way businesses work.

Through her own consultancy, she works with professional services firms to build relationships, strengthen their market presence, and create high-quality opportunities - supporting outbound activity, new client engagement, and wider communications and marketing initiatives along the way.

With a background in sales and marketing and a degree in Fine Art, Flo brings both commercial focus and creative thinking. She's passionate about helping clients see what's possible - and making the journey feel simple, approachable, and even exciting.

For anyone curious about stepping into the world of data and AI, Flo keeps it simple: "It's not as scary as it looks. If I can do it, so can you." And honestly, that sums her up perfectly - approachable, encouraging, and always ready to help others take the leap.